Top Stories

The true value of PR 10 April 2014

The Public Relations Society of America argues that PR is more than managing the flow of information between an organisation and its publics. Instead, it’s a communications discipline that engages and informs key audiences, builds important relationships and brings vital information back into an organisation for analysis and action. It has real, measurable impact on the achievement of strategic organizational goals.

Students spend more than the average SA consumer 09 April 2014

South African students spend more per annum than the average South African. Far from being a penniless bunch, students have a potential spend of R41.1 billion per annum which equates to R3768 per month (an increase on 2013 results which revealed a monthly spend of R3510), according to Student Village’s 2014 SA Student Spend Report.  

RESEARCH- BRANDS NEED MORE THAN DIPSTICK LIP-SERVICE 08 April 2014

Public relations has become a key tool in brand development. Of that there is no doubt. The new buzz words are branded-content and brand journalism. Any brand not playing in this space and failing to generate useful material is quite frankly an also ran. 

Shopper marketing to techno-savvy mothers 07 April 2014

Shopper marketing is a discipline that is quickly graduating from infancy and is a force to be reckoned with in today’s retail environment in South Africa, reckons Alex Masters, account director at Y&R Johannesburg.

Top 5 social trends 04 April 2014

In an increasingly competitive landscape, brands need to be thinking several steps past the norm to stay ahead. This approach applies just as much to social strategies as it does to any other marketing strategy. Social@Ogilvy’s Eric Drumm puts social practices under the microscope and predicts the following trends will be crucial to business this year.

Redzone TV

Nik Lloyd-Roberts lets us in on the X factor behind the Federal Air Brand. watch more...

University of PretoriaFor more GIBS videos on various general management topics, please click here.

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