Marketing Communication textbook update published
23 July 2014
The fourth edition of the highly respected Marketing Communication – An Integrated Approach textbook was launched recently by Dr Ludi Koekemoer, chief executive officer of the AAA School of Advertising. The book, which was co-authored by topic experts including Steve Bird (direct marketing expert), Ryan Sauer (digital expert), Mortimer Harvey (shopper marketing expert), Minette Koekemoer (consumer insights expert), Professor Mike Cant (marketing author expert) and Andrea Crystal (alternative media channels expert), provides a relevant and contextual view of marketing communication. The book’s foreword is written by industry stalwart Nkwenkwe Nkomo and includes numerous practical examples, tips and checklists. The use of relevant South African examples ensures the book is both pertinent and informative for marketers and students of marketing alike.