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IMC Conference: the importance of an effective content strategy 03 July 2015

Returning to the mother city for the fifth time on 3 and 4 August, the two-day leading marketing and communication IMC Conference promises to not only analyse the most pressing issues facing integrated marketing but to further address the state of the marketing nation through content-rich workshops and keynote presentations by the industry’s brightest minds.

iBody: The New Frontier 02 July 2015

Prosumers globally have shifted their attitudes towards beauty, health and wellbeing, according to the latest prosumer research undertaken by Havas Village South Africa. Titled ‘iBody, The New Frontier’, the study focused particular attention on how South African prosumers (that 30 percent of the population who are generally early adopters and who predict where the mainstream market is headed within the next six to 18 months) perceive themselves both inwardly and outwardly. The study researched 10 000 consumers across 28 markets including South Africa.

Creativity part of Heineken’s DNA 01 July 2015

Heineken has been awarded the creative marketer of the year award at Cannes for the second time. In fact, Heineken has an impressive tally of Lion awards: in the past three years six of its brands have won 41 awards at Cannes including a Grand Prix in creative effectiveness in 2013.

Adhoc: Leading with a soft touch 29 June 2015

Discovery’s fast-paced CEO, Adrian Gore - far too invigorated to be believed after the CEO’s sleep-out initiative - reflected seriously on the essence of leadership at the inaugural Sunday Times Top 100 Companies Leaders on the Move programme. And among the standard items like listening, engaging and a healthy respect for risk, he said his job was also to apply pressure on stress points in his company and sit back and wait for an instructed outcome. 

Leaders on the Move 25 June 2015

The inaugural Leaders on the Move event, in association with the Sunday Times Top 100 Companies Awards, was held recently in Johannesburg. Delegates got up close and personal with a handful of influential leaders and gleaned valuable insights on leadership styles and the personal motivations that keep leaders going in spite of adversity and challenges.

Brand lessons from Taylor Swift 24 June 2015

A master marketer, Taylor Swift is recognised on Forbe’s Most Powerful Women in the World list and is the first – and only – artist to have three albums sell more than one million in their first week. She’s also one of the few musicians to have Apple’s undivided attention if her recent public battle with the company is any indication.

Most valuable brands 23 June 2015

The brands that did well in this year’s Millward Brown BrandZ ranking of the world’s most valuable brands were a combination of pioneering, disruptor brands benefiting from being different, and brands which are perceived to have got their brand proposition right.

Adhoc: Digital whiz-kids are not 100% right 22 June 2015

Mostly younger, always trendier and with more to gain than to lose, the digital industry makes a strong case for a switch in ad-spend and platform choice. 

The art of the brand mark 19 June 2015

South Africa’s largest JSE-listed property company, Growthpoint Properties has launched a new brand mark to its logo. While not a total re-brand, the change marks a departure from the company’s old identity to distinctive new branding – the ‘Growthpoint Window’ – to create an icon that can stand alone.

Empowering connected employees 18 June 2015

Social media gaffes may have become amusing dinner party conversation but when an employee brings their employer into disrepute or impacts the reputation of the organisation, it’s cause for more than a little concern. 

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