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Consumer and brand connections remain key at New Generation Awards 31 October 2014

Building meaningful connections between brands and consumers through technical innovation remained at the heart of successful campaigns at the second New Generation Social and Digital Media Awards held at the Sandton Convention Centre recently. The awards, hosted by Lavello Marketing Solutions in partnership with Endemol South Africa and Oude Meester, serve to recognise brands, agencies and talented individuals for pioneering and strategic social and digital media marketing campaigns.

Branding in the boardroom 30 October 2014

South Africa’s brand marketing industry has been something of a latecomer to the boardroom; in fact, whether the industry has even made it to the table is in doubt. This was the opinion of a panel of corporate giants brought together by the Brand Council of South Africa to investigate branding in the boardroom.

SA marketing industry punching below its weight 29 October 2014

South Africa’s brand marketing industry punches below its weight in comparison to its global counterparts – according to the annual Brand Marketing Barometer Survey which was released by the Brand Council of South Africa at the Gordon Institute of Business Science on Tuesday as part of Brand Week.

Transformation of the ad industry: is enough being done? 28 October 2014

Is the ad industry doing enough to facilitate meaningful transformation was the first topic debated at Brand Council SA’s morning session at Brand Week at GIBS today. The panel included Mohale Ralebitso, group chairman at FCB South Africa; Odette Roper, CEO of the ACA; Funeka Montjane, CEO of Personal and Private Bank at Standard Bank; and Muzi Kuzwayo, Founder of Ignitive. The debate was chaired by Redzone editor and broadcaster, Jeremy Maggs.

Adhoc: fight back – SA Steves respond to FNB campaign 27 October 2014

We write to you with a sense of powerful indignation and outrage as you’ve seen fit to besmirch the name Steve in your new advertising campaign. You imply, through a series of radio ads and billboards, that being called Steve means we are somehow inferior to others; that we are slow of thought and steeped in an old-fashioned past where technology causes bafflement and confusion.

Getting branded content right 24 October 2014

Wikipedia defines branded content as a form of advertising that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content. It can include anything from print partnerships, activations, broadcasts or even actor endorsements, to mention just a few.

Can brands save the world? By Mike Abel, CEO M&C Saatchi Abel 23 October 2014

A cockroach has made its way into man’s DNA. The challenge is how to extract it.  This is the year that the silent majority finally lost their voice, while the trolls, haters, killers and liars successfully discovered theirs.

New shopper marketing player launched 22 October 2014

Shopper marketing is still a relatively new discipline within the local marketing landscape but following international trends – particularly in the US where shopper marketing is already well-established - it is expected to grow in prominence over the next few years as brands fight to grow their market share.

Digital more vital than ever 21 October 2014

Digital has been the game-changer in the brand marketing arena for several years, but its importance continues to grow as both marketers and agencies gain a deeper understanding of the capabilities the genre can bring to their offerings and increasingly develop their own digital platforms to add value to products and services for clients.

Examining brand marketing’s future 20 October 2014

Brand marketing’s role – not just within the industry, but in a wider societal sense – will come under the spotlight at a discussion hosted by the Brand Council of South Africa (BCSA) at the Gordon Institute of Business Science on 28 October, as part of Brand Week.

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