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Deciphering digital marketing jargon 24 April 2015

Digital marketing has developed its own jargon in a very short time. Help is now at hand in deciphering the most commonly used terms with a guide to the most common terms used in digital marketing: the Colossal Jargon-Buster, compiled by market research company, Econsultancy.

Brands mark Earth Day 23 April 2015

Every year on 22 April, individual, organisations, communities and countries all globally mark and celebrate Earth Day in order to show their support for the protection and conservation of the environment. Joining over one billion people in 190 countries, brands too have incorporated campaigns to show their solidarity with sustainability.

MyWorld of Tomorrow-driving technological innovation in Africa 22 April 2015

Technological innovation has become an increasingly popular buzzword the last few years as the world continues to shift towards digital at a rapid pace. Africa is the continent most likely to act as a catalyst for disruptive technology, argued Business Connexion’s Chief Investment Officer, Matthew Blewett at the Innovation through Technology breakfast which took place this morning as part of MyWorld of Tomorrow, South Africa’s leading technology event.

On Air Radio Conference: The changing face of radio 21 April 2015

Radio as a medium has progressed rapidly and continues to shift in terms of innovation and the opportunities it provides to individuals and brands. Internet radio has emerged in the last few years, providing competition to traditional radio and prompting advancements in both spheres. Leaders from either side of the equation came together to share their views at the On Air conference in Johannesburg on Friday.

Adhoc: Just popping up to build a brand 21 April 2015

Forgive my jangling tone, but I've consumed enough sugar in the past few days to be the key case study at a dentists' convention or the new poster boy for an anti-diabetes campaign. But all in the name of brand research.

On Air Radio Conference: Overcoming the challenges of radio 20 April 2015

Radio is a fast-moving industry, known for changing at a rapid pace and bringing a unique set of challenges to those working within the field. Industry leaders met to discuss and find solutions to these challenges at the On Air conference held in Johannesburg on Friday ahead of the MTN Radio Awards ceremony on Saturday.

MTN Radio Awards winners 20 April 2015

South Africa’s radio industry is thriving and the best of the best were announced at the 2015 MTN Radio Awards on Saturday – the sixth annual event to acknowledge and celebrate the leaders in the field.

The importance of client/agency relationships 17 April 2015

Open and trusting client/agency relationships remain the cornerstone of successful integrated communication strategies, but maintaining an effective and trusted connection can be difficult in the face of the pressures facing modern-day businesses, said Net#work BBDO creative director Suhana Gordhan at the inaugural Integrated Marketing Communication (IMC) conference held in Durban recently on 23 and 24 March.

The impact of loadshedding on retail 16 April 2015

As loadshedding continues to play havoc with our economy, it’s having a particularly adverse effect on the retail industry, impacting both retailers as well as the marketers and advertisers of their products, says Y&R LabStore’s Dr Sarah Britten. She details just some of the consequences for the industry. 

Making a big impact with a small budget 15 April 2015

With the budgets allocated to ad spend continuing to dwindle, there has never been a better time for brands to get creative in order to get the most value out of their marketing strategies. By being adaptable, adopting fresh ideas and leveraging opportunities, it’s possible for brands to make a meaningful impact on limited resources, writes Maeve Hosea in Marketing Week.

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