Nik Lloyd-Roberts lets us in on the X factor behind the Federal Air Brand. watch more...
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Ashley Bacon, previously executive creative director at JWT SA, has taken over as MD of M&C Saatchi Africa from Rick de Kock.
Consolidation is an emerging money-saving trend in the marketing world. It’s a trend which makes sense both from a procurement and management point of view.
Consumers don’t expect brands to exist solely to make a profit. Both research and opinion polls have long pointed to the fact that corporate social responsibility (CSR) is likely to significantly influence business success. Similarly, a number of studies have shown that most consumers seek out brands with socially responsible values. What this means for marketers is that they can’t just be focused on selling products and services but need to be keenly aware of how their actions and responsiveness in addressing social issues is perceived by their consumers.
The winners of the 2014 MTN Radio Awards were announced at a gala event this past weekend with the who’s who of radio in attendance. Winning the coveted Station of the Year Award was Tuks FM 107.2 in the Campus category; Radio Tygerberg in the Community category; Umhlobo Wenene FM in the PBS category; and Talk Radio 702 in the Commercial category. “We are delighted to receive the Radio Station of the Year Award for the third time,” says a jubilant Alistair Teeling-Smith, Talk Radio 702 programming manager. “Not only is it a tribute to our team but also to our loyal listeners.”