Nik Lloyd-Roberts lets us in on the X factor behind the Federal Air Brand. watch more...
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Consumers don’t expect brands to exist solely to make a profit. Both research and opinion polls have long pointed to the fact that corporate social responsibility (CSR) is likely to significantly influence business success. Similarly, a number of studies have shown that most consumers seek out brands with socially responsible values. What this means for marketers is that they can’t just be focused on selling products and services but need to be keenly aware of how their actions and responsiveness in addressing social issues is perceived by their consumers.
The winners of the 2014 MTN Radio Awards were announced at a gala event this past weekend with the who’s who of radio in attendance. Winning the coveted Station of the Year Award was Tuks FM 107.2 in the Campus category; Radio Tygerberg in the Community category; Umhlobo Wenene FM in the PBS category; and Talk Radio 702 in the Commercial category. “We are delighted to receive the Radio Station of the Year Award for the third time,” says a jubilant Alistair Teeling-Smith, Talk Radio 702 programming manager. “Not only is it a tribute to our team but also to our loyal listeners.”
Well over a quarter of listeners to radio in South Africa switch away from their station due to an advertising overload. A salutary observation for those marketers who use the medium as a principle brand builder.
The inaugural On Air Radio Conference took place earlier today at the Michaelangelo Hotel in Sandton and touched on a number of issues relevant to the radio industry. Speakers included a line-up of the radio industry’s most notable experts and commentators including Omar Essack (Kagiso Broadcasting); independent consultant Gordon Patterson; Simon Parkinson from Primedia Broadcasting; Robin Prior from RCS Africa, John Culverwell (Sonovision Studios); Aubrey Malden (Forensic Marketing); Rob McClennan (King James II), Matona Sakupwanya (RAB); Neil Johnson (Kaya FM); Gordon Muller (GSM Quadrant); and Fran Luckin (Quirk Jozi).