An integrated approach to paid, owned and earned media is the future for marketing and communications as the world of marketing and advertising converges, says Marshall Manson, MD EAME for Social@Ogilvy.
There’s been much hand-wringing of late from hot-air experts trying to analyse the impact of the murder trial on brand Oscar Pistorius. They point out the obvious that his sponsors have kicked him into touch and he’s a couple of bar down given onerous legal fees. These postulating pundits aren’t telling us anything a first year marketing student at a second rate school couldn’t. No brand in its right mind would come near any murder accused, now or ever again. We know that, as does Oscar and his management team.
Like it or not we are all branded. Take responsibility for your personal branding and marketing with the aim of packaging yourself that makes you stand out. Branding and marketing specialist, Donna Rachelson offers tips on how to position your personal brand, and then how to market your brand.
The biggest disappointment of Oscars night 2014 probably happened off-stage at the corporate headquarters of Pepsi and Samsung, says Abe Sauer writing on branchchannel.com.