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The role of paid media in integrated marketing 04 March 2015

Effective integrated marketing would not be where it is today without paid, owned and earned media, as they each complement each other and strengthen brand presence by ensuring that content produced for online communities is disseminated to the target audience, argues Kirsty Sharman, CEO of online media buying agency, Retromedia.

Building trust capital 03 March 2015

The building of both brand and organisational trust capital has been identified as the fourth imperative of organisational wealth – following financial capital, intellectual capital and human capital – according to the 2015 Trends Report released by InterContinental Hotels Group (IHG) to reflect consumer insights in the hospitality industry and the business landscape in general.

ADHOC- A FEW DAYS OF INTELLECTUAL PLASMA 02 March 2015

I’m not given to effusive praise. In fact the older I get the more annoyed I become about everything. A doctor friend of mine says it’s a chemical thing, but it’s easier to blame Eskom and the EFF. Then, every once in a while, something changes the dynamic and reinforces my belief in people and our ability as a country to get things done, and done properly. 

Brand building in pan-Africa 27 February 2015

Marketing strategies that have worked in other areas of the world rarely work in Africa, says a recently released Yellowwood report on marketing in Africa titled, African Attitudes: Marketing Beyond the Numbers.

Busting African myths 26 February 2015

An enormous and largely untapped market, Africa poses huge opportunities for marketers. But in order to get it right it’s important to bust a few myths about the continent, according to research released this week by Yellowwood. 

How Lego won the Oscars in branding 25 February 2015

Well-loved brand Lego’s lack of a nomination for the Lego Movie in the best animated feature category at this year’s Academy Awards elicited widespread shock from fans on social media. However, in a show of innovation and clever marketing, the brand created a Lego Oscar statuette that featured heavily on the night and had the brand name on everyone’s lips, writes Katie Conneally on brandchannel.com.

Lego crowned most powerful brand 24 February 2015

Lego has overtaken Ferrari as the world’s most powerful brand, while Apple retains its crown as the most valuable with Twitter rated the fastest growing brand, according to the latest Brand Finance Global 500 report released earlier this month.

ADHOC- MOST AD AGENCIES CAN’T ADVERTISE 23 February 2015

I’m a big fan of advertising agencies, have been in fact for a long time. I remain in constant awe as to how some people manage to unlock an obvious insight and translate it into an idea that makes me want to reach for my wallet. It’s part magic and part science, said the late creative genius Robyn Putter and I’d add part voodoo as the brand tugs you inexplicably into its orbit and the next thing you’re the proud owner of a car made in North Korea or are munching from a packet of spicy cauliflower and beetroot flavoured crisps. 

Financial services advertising under scrutiny in first AdForum of the year 20 February 2015

In a category which is renowned for its parity, the challenge for brands in the financial services sector is to differentiate themselves, to engender greater consumer confidence and to connect with consumers. The panel at the first AdForum of the year, including Mongezi Mtati from Ornico, Sizakele Marutlulle from Moonchild, Rob van Rooyen of the House of Brave and Deon Wigget from Famous Copy, interrogated a number of recently flighted television commercials from the banking and insurance industry. 

Facebook video overtakes YouTube for brands 19 February 2015

YouTube has long been recognised as an effective medium for brands to communicate with consumers, but according to research carried out by analytics firm Socialbakers, the video-sharing giant is under growing pressure to retain its status as the largest provider of video content.

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