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Private label brands on growth trajectory 30 July 2014

A recent study has found that the more informed consumers are, the more likely they are to buy private label, store-branded items. Writing about the study, says that only 23% of the time that chefs bought pantry staples like salt, sugar and baking powder, they bought name brand products – the rest of the time they bought private label products. This begs the questions: are name brands surviving on consumer ignorance?

South African marketing campaigns often not relevant 29 July 2014

The relevance gap between South African brands and those they market to is growing, claims David Blyth, MD of Yellowwood.


Global brand building has never faced a tougher or more uncertain time and the winds of fear are also blowing strongly around Africa’s sharp and vulnerable end. This is all patently obvious when one sees the spate of high ticket agency acquisitions of late as global groups jockey for position to springboard into the rest of the continent. 

Are you doing your part to mentor the next generation of marketing leaders? 25 July 2014

The dearth of good marketing communication skills has long been lamented in this country but the reality is that very few corporates are doing enough to generate meaningful work experiences for students coming through the system. 

Chinese meat scandal a blow to brands like KFC 24 July 2014

A new meat supply scandal has seen a number of fast food chains in China embroiled in a public relations disaster along with Japan's Yoshinoya, 7-Eleven and even a local sacrificial lamb, China's Dico's chain, reports

Marketing Communication textbook update published 23 July 2014

The fourth edition of the highly respected Marketing Communication – An Integrated Approach textbook was launched recently by Dr Ludi Koekemoer, chief executive officer of the AAA School of Advertising. The book, which was co-authored by topic experts including Steve Bird (direct marketing expert), Ryan Sauer (digital expert), Mortimer Harvey (shopper marketing expert), Minette Koekemoer (consumer insights expert), Professor Mike Cant (marketing author expert) and Andrea Crystal (alternative media channels expert), provides a relevant and contextual view of marketing communication. The book’s foreword is written by industry stalwart Nkwenkwe Nkomo and includes numerous practical examples, tips and checklists. The use of relevant South African examples ensures the book is both pertinent and informative for marketers and students of marketing alike.

Malaysia Airlines: a brand in serious crisis 22 July 2014

Earlier this year Redzone reported on how Malaysia Airlines handled the crisis communication surrounding the disappearance of Flight MH370.

Adhoc: Pitch consultants-are they a necessary evil? 21 July 2014

Next week a coterie of top ad agencies will be pitching for one of the biggest pieces of the country’s advertising pie – the brand or the agencies are not relevant to the debate, but the mechanics of choice are. The process will probably be led and facilitated by group of people called pitch consultants – ostensibly a neutral broker who acts in the best interests of both the client and the competing agencies to make sure the match is seamless and ultimately benefits both the brand and the agency in the long term.

Boom times 18 July 2014

There was a time when creativity was a key criterion when it came to assessing the success of a marketing campaign. With current economic conditions placing pressure on Rands, that’s changed; marketers now want to see results.

Marketing to SA’s Savvy Youth 17 July 2014

Marketing to South Africa’s increasingly savvy youth market is not as simple as it seems. Not only do today’s youth speak a multitude of languages, but they are also part of a variety of cultures and sub-cultures and have the ability to spot a hard-sell a mile away. So how does one capture their attention and keep it? Kay Cheytanov, MD of experiential youth marketing company, 3RC, shares her thoughts.

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