iBody: The New Frontier
02 July 2015
Prosumers globally have shifted their attitudes towards beauty, health and wellbeing, according to the latest prosumer research undertaken by Havas Village South Africa. Titled ‘iBody, The New Frontier’, the study focused particular attention on how South African prosumers (that 30 percent of the population who are generally early adopters and who predict where the mainstream market is headed within the next six to 18 months) perceive themselves both inwardly and outwardly. The study researched 10 000 consumers across 28 markets including South Africa.