Because actions speak louder than words, the best way to measure the global footprint of a brand is to empirically examine the projects that a company has been involved with and balance this with public perception as opposed to browsing through the CSR section of their website.

Packaging companies have a strong focus on targeting B2B markets as that is where most of their sales originate from. Our interested peaked when we saw Nampak modifying their approach to include everyday consumers with a television commercial that skilfully highlights the diversity of packaging.

Are there too many awards being dished out in the advertising industry?  The Loeries, Ad Review, Adfocus, Roger Garlick Awards, Apex and Prisms, amongst others, hand out a sea of gold, silver and bronze medallions of pride and honour. 

How much weight does the opinion of the youth carry in SA? With a collective spend of over R105 billion, we reckon it is much more than any layman marketer would assume.

Mankind took a giant leap when Felix Baumgartner took a four mile jump from the edge of space to fall safely on Earth. Of course, millions of viewers worldwide saw his ultra-cool Red Bull space suit as he zipped through the atmosphere surpassing the speed of sound.