Gordon Geldenhuys, head of ORM at Acceleration Media talks about how to track real ROI from social media. watch more...
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The aggregation of strong South African brands such as SSN and Nimue is no easy feat. They bring Ascendis Health more market share from brands that have solid marketing strategies of their own.
Dojo 115’s young, vibrant energy lends itself perfectly to client Jack Parow in the creation of his fresh new online comic that is fresh and ‘direct’ in its approach when communicating to his fan base.
I present a television show on brands. Developing them, managing them, selling them and maintaining them. Often it’s all gussied up in ridiculous terminology. Sometimes I’ll have an earnest young brand-wonk spouting on about increasing multi-demographic customer acquisition, cost measured against current cross market attrition models to optimise first quarter retention rates. And I glaze over and reach for the lever that will open the trapdoor under their seat.
Delivering around 10 billion messages a day globally, BlackBerry have a sizeable portion in the mobile market, especially in South Africa where they recently won 3 Generation Next Awards proving that they are the ‘Kings of Cool’ to our youth.
AdForum reviews international ads
Fri Jul 05 @ 7:00AM
The Future of Media
Tue Jul 30 @ 8:00AM
Cheers to booze
Fri Aug 30 @ 7:00AM